Designing a Model of Tourism Village by Augmenting Language and Tourism Awareness as an Attempt to Increase Local Economy in Batu

Authors

  • Esti Junining FAKULTAS ILMU BUDAYA UNIVERSITAS BRAWIJAYA
  • Isti Purwaningtyas Faculty of Cultural Studies, Universitas Brawijaya
  • Ismatul Khasanah Faculty of Cultural Studies, Universitas Brawijaya
  • Didik Hartono Faculty of Cultural Studies, Universitas Brawijaya

DOI:

https://doi.org/10.21776/ub.ijleg.2017.003.01.2

Abstract

As one of the efforts to awaken the local economy of Batu, this study offers a model of language and tourism awareness-based-tourism village that is establishing a tourism community that actively supports the government tourism programs. On the basis of the need analysis of the local people, a material for learning English for tourism and a model of tourism village were set up in the first year of the study. The programs in the second year of the study focus on the development and implementation of the tourism community. This community works on increasing communication skills and tourism awareness among the community consisting of a group of tourism awareness, the youths and businessmen. A visit and training plan in the form of Focus Group Discussion (FGD) has already been implemented in the four villages in Batu namely Punten, Tulungrejo, Sumberejo and Pandanrejo. This community is established to increase the local people income which is expected to influence the global income of the village. The results show that the four villages agree with the idea of training and building a tourism community in Batu.

Keywords: developing a model of tourism village, communication skill awareness, tourism awareness, local economy, Batu city

Author Biographies

Esti Junining, FAKULTAS ILMU BUDAYA UNIVERSITAS BRAWIJAYA

English Language Education Study Program

Isti Purwaningtyas, Faculty of Cultural Studies, Universitas Brawijaya

English Literature Study Program

Ismatul Khasanah, Faculty of Cultural Studies, Universitas Brawijaya

Japanese Literature Study Program

Didik Hartono, Faculty of Cultural Studies, Universitas Brawijaya

English Language Education Study Program

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Published

2017-10-10

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